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Content Strategy for the Web book
Content Strategy for the Web book

Content Strategy for the Web. Kristina Halvorson

Content Strategy for the Web

ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb

Download Content Strategy for the Web

Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

Hey, there, everyone who was in my content strategy workshop. We're kicking off 2010 by starting the CDG Book Club. Key to web charm, to awesomeness online, and we recommend you Do Epic Shit. And Cross Company Initiatives Group, The Hollywood Reporter has learned. The most effective web strategies include 4 different kinds of content. Attracting inbound links from other websites is a great way to attract new visitors, and also sends a strong message to Google that your content is of high quality. Anything epic requires a strategy, lots of work, and Kristina will teach you how to create meaningful content in Content Strategy for the Web. How do you create strong, meaningful, powerful content that sells, converts and engages your customers? Every month or so, we'll be reading a book about the web industry and posting our raves, rants, and other unsolicited opinions. The group aims to monetize cross-platform content and creating a digital strategy across mobile, social and the web. (Complete deck is at the end.) Recommended books. Tagged as linking, links, Web Content.

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